Located in New York City, the Mount Sinai Medical Center serves one of the most diverse patient populations in the world, boasting multiple nationally ranked specialties. Comprising the Icahn School of Medicine, multiple hospitals and clinical care facilities, as well as state of the art research centers, it is internationally acclaimed and admired. Over several years, Thinkso has worked hand-in-hand with the dedicated doctors, educators, and scientists there — creating award-winning reports for the Departments of Medicine and Orthopaedics, a recruiting campaign for their Biobank, and video production for the School of Medicine. It has been our privilege to help raise the profile of such a distinguished medical institution.
“The creative license that Dr. Paul Klotman allowed us yielded award-winning work for the Department of Medicine and ultimately reunited us when he made a move to Baylor as CEO a few years later.” Brett Traylor, Senior Partner, Thinkso
We created a waiting room screen show for Icahn School of Medicine applicants that’s not only informative, but helps give structure to a long day of interviews, lectures and other information sessions.
To promote what The New York Sun called “one of the biggest turnarounds in medical history,” The Department of Medicine enlisted Thinkso to design its 2007 annual report. Over a five-year period, Mount Sinai had risen from fiscal distress to regain its position of national leadership—and needed the ranking medical community to know. The book received compliments from some of the country’s most prestigious figures in medicine and was selected as one of the 100 best annual reports in the nation by the Black Book AR100 awards.
The 2008 book highlighted the department’s rise to national top-ten status. Such big news had to take a prominent place—so we put it front and center on the cover. Other impressive numbers were touted throughout the book, providing both an editorial and graphic theme.
In 2009, we chose to highlight the stories and accomplishments of an array of medical professionals within the department. The report was photographed by acclaimed portrait photographer Richard Corman, and the fold-out cover was composed digitally from 14 separate portraits shot over three days.
After introducing a new visual identity for the Charles R. Bronfman Institute for Personalized Medicine, we turned our attention toward the launch of their signature program, Biobank, a monumental project that catalogs the biological information of thousands of individuals in order to develop personalized medical treatments. The bilingual poster campaign highlighted the reasons you’ll want “to be part of Biobank,” and recruited thousands of genetic donors across the Harlem campus and surrounding neighborhoods.
The Seaver Autism Center provides comprehensive assessment and care for children and families affected by autism spectrum disorder. We created a playful visual identity that underscores the joy of childhood.
Thinkso designed and created the editorial concept for the Tisch Cancer Institute’s first- ever annual report in 2011. 1 + 1 highlights the unique partnerships and collaboration between doctors, scientists, and staff at Tisch as they continue to compete among the country’s elite cancer centers.
With the arrival of a new department chairman in the Department of Orthopaedics, Mount Sinai launched a series of initiatives to raise its profile and take on some of the bigger players, specifically those in New York City. At the center of this effort was a printed report, designed and written by Thinkso, that celebrated the 100-year history of the department and introduced the theme “Strength is our strength.”